The Influence of Marketing Communication Strategies on Fandom Development in Tanzania: A Case of Selected Premier League Football Clubs

The purpose of the study was to investigate influence marketing communication strategies on fandom development in Tanzania: A case selected premier league football clubs. specifically assessed advertising club’s development; explored social media and assess corporate responsibility Tanzania. targeted population 910 fans whereby from this sample size 185 drawn. research employed descriptive design where mixed approach applied. Simple random sampling used select Simba SC Mbeya City FC while purposive technique clubs’ leaders. findings revealed that strategy, use involvement have a great adjusted R2 regression output equals 0.667 implying model explains about 66.7% variations development. Therefore, were significant predictors Tanzania concludes strategy is vital influencing recommends for club expand its fandom, should be set such way it can easily accessed by majority public. Its contents mode delivering touching Clubs are required innovate intensify effective efficient promoting brand